Establishing your brand.

When presenting your brand or business to prospects, first impressions are important. 

Audio, aesthetics, and visuals combine to create the face of your business, regardless of industry. If what you present is seen as disengaging or low effort, chances are retention and sales will reflect that. Your brand identity is important and due to that simple fact, the audio you choose to promote your product or business is essential and primary, and the numbers don't lie. Humans process sound in approximately 0.146 to 0.3 seconds, which is up to three times faster than visual information! Audio reaches the consumer before they even consciously process what they are looking at and in fact, There is an 86% correlation between a consumer's subconscious reaction to sound and their decision to engage with, return to, or avoid a brand experience. 

Establishing your self as an artist.

As an artist, your music is your identity. 

Your talent, creativity, and knowledge synchronize to make your personal sound and as such, your representation. Imagine for a moment being a listener of a song that lacks a good cadence, a well mixed snare, or has an overall muddy presentation. Would you be inclined to continue listening, or would you opt. for a song that exudes effort, professionalism, and diligence? Take into consideration your audience; what would you like them to take away from your music?  

By show-casing high quality audio to your listeners, you can set the standard for how they should receive your music and what they should expect from it and in return, what they should expect from you. By establishing your standards, you can begin to establish yourself.